BLACK FRIDAY LAMAR'S B-DAY SPECIAL!
ONLY 10 6 IN-PERSON SEATS AVAILABLE – HYBRID ACCESS ALSO OPEN!
ATTENTION ENTREPRENEURS: MASTER THE SECRETS TO PROFIT-DRIVEN LIVE EVENTS IN JUST 3 INTENSE DAYS
Unlock the Blueprint for Hosting Live Events That Drive Massive Profits and Build Unstoppable Momentum for Your Business

Live events aren’t just gatherings—they’re revenue machines. Over the past ten years, we’ve mastered the art of creating unforgettable live events that not only connect deeply with attendees but also generate millions in back-of-the-room sales. Now, we’re sharing our exact formula with you.

During this exclusive 3-day workshop, my team and I will walk you through the proven strategies, tools, and tactics to plan, execute, and scale events that deliver massive profits. Whether you’re hosting your first event or scaling up to bigger stages, you’ll leave ready to implement what we’ve perfected in over a decade of event success.

BLACK FRIDAY LAMAR'S B-DAY SPECIAL!
ONLY 10 6 IN-PERSON SEATS AVAILABLE – HYBRID ACCESS ALSO OPEN!
ATTENTION ENTREPRENEURS: MASTER THE SECRETS TO PROFIT-DRIVEN LIVE EVENTS IN JUST 3 INTENSE DAYS
Unlock the Blueprint for Hosting Live Events That Drive Massive Profits and Build Unstoppable Momentum for Your Business

Live events aren’t just gatherings—they’re revenue machines. Over the past ten years, we’ve mastered the art of creating unforgettable live events that not only connect deeply with attendees but also generate millions in back-of-the-room sales. Now, we’re sharing our exact formula with you.

During this exclusive 3-day workshop, my team and I will walk you through the proven strategies, tools, and tactics to plan, execute, and scale events that deliver massive profits. Whether you’re hosting your first event or scaling up to bigger stages, you’ll leave ready to implement what we’ve perfected in over a decade of event success.
 Special Offer: Save 40% Today + Over $10,750 in Bonuses
 This Offer Ends Monday, December 2nd at 11:59 PM ET
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Why You Need to Be in the Room
Live events are one of the fastest ways to establish authority, create unforgettable connections with your audience, and drive serious revenue. But here’s the truth: most entrepreneurs lose money because they don’t have the systems, tools, or strategies to make their events profitable.

The Profit Driven Conference Intensive changes that. Over three days, we’ll show you exactly how to plan and host events that fill your bank account—whether you’re selling tickets, landing sponsors, or making back-of-the-room offers that leave attendees excited to invest in their next steps with you.

If you’re serious about turning live events into a cornerstone of your business model, this is the training you’ve been waiting for.
What You’ll Walk Away With
  • A step-by-step framework for hosting events that generate six or seven figures in revenue while delivering incredible value to attendees.
  • My back-of-the-room sales system for converting event attendees into high-ticket buyers without feeling “salesy.”
  • The keys to unlocking sponsorship deals that add tens of thousands of dollars to your event budget before it even starts.
  • ​Insider strategies for negotiating hotel contracts, saving you thousands on venue costs while securing premium experiences for attendees.
  • ​A project planning blueprint to ensure every detail of your event runs smoothly and profitably.
  • ​Secrets to creating a magnetic event experience that transforms attendees into loyal customers and raving fans.
By the end of this intensive, you’ll have a rock-solid plan to execute your next event with confidence—and the tools to replicate your success for years to come.
50% of startups fail within the first four years of business, and 19% of those businesses fail because they have too much competition!
According to a CB Insights study, 19% of startups will fail because they were outcompeted. Why? Because many startups don’t have the resources to keep up with their competitor's efforts to get and stay in front of customers. That’s why this bundle is only $7: I wanted to make it super affordable so that it can get into the hands of as many people as possible! 
You need to act now because the digital marketing landscape is filling up quickly! People are constantly marketing their business to new and potential customers and you need to know how to stand out above the crowd.
Your Exclusive Bonuses (Over $10,750 in Value)

BONUS #1

BONUS #1

TSP Live/Virtual Event Masterclass

Retail Value: $5000

Your Price: FREE!

Turn Live and Virtual Events Into a Revenue-Generating Powerhouse

Most entrepreneurs fail at events because they don’t have a system. They waste money on venues, miss opportunities for profit, and deliver experiences that fall flat. The Live/Virtual Events Masterclass fixes all of that by giving you a no-fail, step-by-step blueprint to host events that fill your pockets and thrill your attendees.

This isn’t just another “how-to” video—it’s a complete, deep-dive training backed by real-world tools and templates we’ve perfected over a decade of running multi-million-dollar events.
Here’s what you’ll get:
  • TSP BEO Checklist & Cheatsheet: Nail every venue negotiation with confidence and avoid costly surprises.
  • ​TSP Events Project Plan Template: A plug-and-play roadmap to plan your event like a seasoned pro.
  • ​TSP Live Event Registration Follow-Up Email Templates: Convert registrations into committed attendees without lifting a finger.
  • ​TSP Run of Show Template: Master every moment of your event with a minute-by-minute guide.
  • ​ClickFunnels Event Sales Page Funnel Template: Build your event sales funnel fast—no tech headaches, no guesswork.
  • ​TSP Social Media Swipe File & Best Practices: Attract attendees and build buzz with proven social media strategies.
  • ​Plus: Pre-site visit checklists, travel guides, speaker outreach templates, surveys, and more to make every detail flawless.
With these tools, you’ll not only host events that stand out—you’ll turn them into profit-driven experiences that attendees will rave about (and happily pay top dollar for).

This $5,000 masterclass bonus is only available with the Profit Driven Conference Intensive. If you’re ready to stop guessing and start profiting, claim your spot now.

BONUS #2

BONUS #2

TSP SELLING WITH WEBINARS 
MASTERCLASS

Retail Value: $5000

Your Price: FREE

Turn Your Webinars Into Money-Making Machines

Most entrepreneurs fail at webinars because they’re guessing their way through it—poor promotion, weak offers, and no follow-up system. The Selling with Webinars Masterclass obliterates that guesswork, giving you a complete, step-by-step system for creating, promoting, and delivering webinars that sell like crazy.

This $5,000 masterclass isn’t just theory—it’s the exact framework we’ve used to generate six- and seven-figure sales using webinars. Now, it’s yours as an exclusive bonus when you join the Profit Driven Conference Intensive.

Here’s what’s inside:
  • TSP Webinar Email Templates: Proven, plug-and-play email sequences that turn cold leads into hot webinar attendees.
  • ​TSP Facebook Ad Examples: Swipe the exact ad strategies we’ve used to fill webinar rooms with buyers, not browsers.
  • TSP Webinar Promotions Social Media Plan: A ready-made schedule to amplify your webinar reach across platforms.
  • BMWK Webinar Example Script + Video: Get a behind-the-scenes look at one of our best-performing webinars, with both the script and full video breakdown.
  • ​TSP Webinar Deck Template: A high-converting PowerPoint template to structure your presentation like a pro.
  • ​TSP Webinar Graphic Templates: Professionally designed graphics to promote your event with ease.
  • ​TSP Webinar Tracking Sheet & Project Plan Template (XLS): Stay organized and track every moving piece of your webinar process from start to finish.
  • ​TSP Project Kickoff Meeting Agenda for Webinars: Ensure every team member is aligned and ready to execute flawlessly.
  • ​TSP Webinar ManyChat Flows: Use chat automation to follow up with attendees, boost engagement, and drive more sales.
This masterclass gives you the tools to plan, promote, and deliver webinars that consistently convert leads into buyers—whether you’re selling high-ticket services, courses, or products.

Stop running webinars that waste time and start hosting ones that drive revenue. This $5,000 bonus is only available with the Profit Driven Conference Intensive—and it’s the game-changer you’ve been waiting for.

BONUS #3

BONUS #3

General Admission Ticket to TSP Game Plan 2025

Retail Value: $750

Your Price: FREE!

Get Access to the Final TSP Game Plan Conference

As part of your Profit Driven Conference Intensive bonus package, you’ll receive a General Admission Ticket to TSP Game Plan 2025 our final Game Plan Conference and an event you cannot afford to miss.

Over three transformational days, you’ll join hundreds of entrepreneurs in Atlanta as we unveil the most cutting-edge strategies to grow, scale, and dominate in today’s market. This isn’t just another business conference—it’s your chance to align with industry leaders, game changers, and a community of like-minded entrepreneurs ready to take action.

Here’s what makes TSP Game Plan 2025 a once-in-a-lifetime experience:
  • Janice Bryant Howroyd: The first African American woman to build a billion-dollar business will take the stage to share her unparalleled insights on leadership, legacy, and scaling a business to unimaginable heights.
  • ​Vusi Thembekwayo: The internationally acclaimed entrepreneur, investor, and speaker will bring his no-nonsense strategies for navigating global markets and unlocking exponential growth.
And of course, you’ll hear from Lamar Tyler and the TSP team as we deliver actionable strategies that have helped thousands of entrepreneurs build thriving, profitable businesses.

This bonus ticket (a $750 value) gives you full general admission access to TSP Game Plan 2025, which will be the final chapter of this incredible event series. It’s your last chance to experience the magic, the momentum, and the proven systems that make TSP Game Plan legendary.

EXCLUSIVE BONUS

Exclusive Bonus:

Behind-the-Scenes Access at TSP Game Plan 2025

Retail Value: Priceless

Your Price: FREE!

Get an insider’s look at how we run one of the most successful conferences in the industry. 

This January, during TSP Game Plan, you’ll have the opportunity to walk behind the curtain and see exactly how we make it all happen.

Here’s what you’ll experience:
  • Registration Operations: Watch how our team streamlines the check-in process to ensure attendees are welcomed efficiently and professionally.
  • ​Backstage Access: See how the magic happens with our A/V crew, speaker preparation, and live event management.
  • ​Team Workflow: Get a firsthand look at where and how our team operates to keep the event running smoothly.
  • ​Event Layout: Learn how we strategically design the space for maximum impact, attendee flow, and unforgettable experiences.
This is a rare opportunity to observe the systems, workflows, and processes we’ve refined over the years to create million-dollar events.

Whether you’re planning a retreat, a pop-up tour, or a full-scale conference, this behind-the-scenes access will give you real-world insights you can use to make YOUR event a success. 
50% of startups fail within the first four years of business, and 19% of those businesses fail because they have too much competition!
According to a CB Insights study, 19% of startups will fail because they were outcompeted. Why? Because many startups don’t have the resources to keep up with their competitor's efforts to get and stay in front of customers. That’s why this bundle is only $7: I wanted to make it super affordable so that it can get into the hands of as many people as possible! 
Meet Your Instructors
LAMAR TYLER
Lamar Tyler is a master of creating and scaling events that generate massive profits while delivering unparalleled value to attendees. As the Founder of Traffic Sales and Profit (TSP), he has built a multi-million-dollar brand known for its dynamic live events that inspire, educate, and transform businesses.

Under Lamar’s leadership, TSP’s flagship events have grown from just 47 attendees in their first year to over 1,000 per event, with each now becoming a million-dollar revenue generator. Known for his expertise in selling from the stage, Lamar has personally sold millions of dollars in products and services at TSP conferences. He has hosted iconic speakers like Magic Johnson, Issa Rae, and Master P, elevating his events to must-attend experiences for entrepreneurs across the country.

Lamar’s expertise extends far beyond traditional conferences. Over the years, he has successfully organized a variety of event types, including retreats, cruises, international trips, pop-up tours, and more. At the Profit Driven Conference Intensive, Lamar teaches the strategies that have driven TSP’s success, including how to maximize back-of-the-room sales, build community through events, and create unforgettable attendee experiences that keep people coming back year after year.
RONNIE TYLER
Ronnie Tyler is a powerhouse in project management and event execution, bringing a wealth of expertise to entrepreneurs looking to create seamless and profitable live events. As the Co-Founder of Traffic Sales and Profit (TSP), Ronnie has been instrumental in crafting the operational systems and processes that have driven the success of one of the country’s leading business coaching communities for Black entrepreneurs.

Before co-founding TSP, Ronnie built a distinguished career as a Certified Project Manager for IBM, where she managed multimillion-dollar projects with budgets exceeding $30 million. Leading diverse teams across five countries, she honed her skills in managing complex operations, driving efficiency, and delivering exceptional results.

Ronnie brings this same level of precision and excellence to the Profit Driven Conference Intensive, where she teaches entrepreneurs how to master project planning, registration processes, and event logistics. Her actionable insights and proven frameworks give attendees the tools to execute events that run smoothly, delight attendees, and maximize profits.
Doreen Rainey
Doreen Rainey is a highly sought-after business strategist and event expert with a proven track record of helping entrepreneurs leverage live events to create transformational results. Her expertise in project planning, sponsorships, and crafting unforgettable event experiences has made her a trusted advisor to countless business leaders.

Currently, Doreen serves as the Director of Operations for Traffic Sales and Profit (TSP), where she plays a critical role in managing the systems, events, and strategies that drive the success of one of the nation’s leading business coaching communities for Black entrepreneurs.

As the former Senior Vice President at Steve Harvey Global, Doreen played a pivotal role in building the Act Like A Success platform. Collaborating directly with Steve Harvey, she hosted impactful conferences, led his Success Institute, and shared actionable insights on success and achievement across his radio and talk shows. Through her work, she inspired and empowered millions to pursue their dreams with clarity and confidence.

Doreen brings her unmatched expertise, operational excellence, and passion for empowering entrepreneurs to the Profit Driven Conference Intensive, delivering strategies that turn events into unforgettable, profit-driving experiences.
Meet Your Instructors
LAMAR TYLER
Lamar Tyler is a master of creating and scaling events that generate massive profits while delivering unparalleled value to attendees. As the Founder of Traffic Sales and Profit (TSP), he has built a multi-million-dollar brand known for its dynamic live events that inspire, educate, and transform businesses.

Under Lamar’s leadership, TSP’s flagship events have grown from just 47 attendees in their first year to over 1,000 per event, with each now becoming a million-dollar revenue generator. Known for his expertise in selling from the stage, Lamar has personally sold millions of dollars in products and services at TSP conferences. He has hosted iconic speakers like Magic Johnson, Issa Rae, and Master P, elevating his events to must-attend experiences for entrepreneurs across the country.

Lamar’s expertise extends far beyond traditional conferences. Over the years, he has successfully organized a variety of event types, including retreats, cruises, international trips, pop-up tours, and more. At the Profit Driven Conference Intensive, Lamar teaches the strategies that have driven TSP’s success, including how to maximize back-of-the-room sales, build community through events, and create unforgettable attendee experiences that keep people coming back year after year.
RONNIE TYLER
Ronnie Tyler is a powerhouse in project management and event execution, bringing a wealth of expertise to entrepreneurs looking to create seamless and profitable live events. As the Co-Founder of Traffic Sales and Profit (TSP), Ronnie has been instrumental in crafting the operational systems and processes that have driven the success of one of the country’s leading business coaching communities for Black entrepreneurs.

Before co-founding TSP, Ronnie built a distinguished career as a Certified Project Manager for IBM, where she managed multimillion-dollar projects with budgets exceeding $30 million. Leading diverse teams across five countries, she honed her skills in managing complex operations, driving efficiency, and delivering exceptional results.

Ronnie brings this same level of precision and excellence to the Profit Driven Conference Intensive, where she teaches entrepreneurs how to master project planning, registration processes, and event logistics. Her actionable insights and proven frameworks give attendees the tools to execute events that run smoothly, delight attendees, and maximize profits.
Doreen Rainey
Doreen Rainey is a highly sought-after business strategist and event expert with a proven track record of helping entrepreneurs leverage live events to create transformational results. Her expertise in project planning, sponsorships, and crafting unforgettable event experiences has made her a trusted advisor to countless business leaders.

Currently, Doreen serves as the Director of Operations for Traffic Sales and Profit (TSP), where she plays a critical role in managing the systems, events, and strategies that drive the success of one of the nation’s leading business coaching communities for Black entrepreneurs.

As the former Senior Vice President at Steve Harvey Global, Doreen played a pivotal role in building the Act Like A Success platform. Collaborating directly with Steve Harvey, she hosted impactful conferences, led his Success Institute, and shared actionable insights on success and achievement across his radio and talk shows. Through her work, she inspired and empowered millions to pursue their dreams with clarity and confidence.

Doreen brings her unmatched expertise, operational excellence, and passion for empowering entrepreneurs to the Profit Driven Conference Intensive, delivering strategies that turn events into unforgettable, profit-driving experiences.
WHO THIS EVENT IS FOR:
WHO THIS EVENT IS FOR:
This event is designed for entrepreneurs who:
  • Want to host their first live event and are ready to learn how to plan, execute, and profit like a pro.
  • ​Have hosted events before but need a better system to make them wildly profitable.
  • ​Are ready to tap into back-of-the-room sales as a game-changing revenue stream.
  • ​Are looking to attract high-value sponsorships and cut costs with smarter hotel negotiations.
Whether you’re a coach, consultant, speaker, or business owner, this intensive will give you the tools and confidence to host profitable events that leave your audience inspired and eager to invest in more.
event details
The Profit Driven Conference Intensive is a hybrid event:
  • Dates: Monday, January 6 – Wednesday, January 8, 2025
  • ​Location: In-person at the Rosewood Training Center (Atlanta, GA) or join virtually from anywhere in the world.
  • In-person seats are limited to ensure personalized attention for all attendees. Online seats are open, but space is filling fast.
HOw are you attending?
HOw are you attending?
In-Person
Join us in-person in our Rosewood Training Center, at TSP HQ. Limited seating available.
Virtual
Join us virtually on Zoom. You'll receive your link shortly after registering for this intensive.
What Attendees Say About Our Events!

FAQ

When and where is the Profit Driven Conference Intensive?

The event takes place on Monday, January 6 – Wednesday, January 8, 2025, in Atlanta, GA, at the Rosewood Training Center.

Who is this event for?

This intensive is perfect for entrepreneurs, coaches, consultants, speakers, and event hosts who:
  • Want to host their first live event and ensure it’s profitable.
  • ​Have hosted events before but struggle to maximize revenue.
  • Are ready to incorporate back-of-the-room sales, sponsorships, or premium offers to scale their events.
Whether you’re starting from scratch or looking to refine your event strategy, this intensive will give you everything you need to succeed.

 I’ve hosted events before. Will I still learn something new?

Absolutely. This training is designed to take your events to the next level. You’ll learn advanced strategies for securing sponsorships, negotiating hotel contracts, and maximizing back-of-the-room sales that even experienced event hosts often overlook.

I’ve never hosted an event before. Is this for beginners?

Yes. This intensive is beginner-friendly, guiding you step-by-step through the entire process. From choosing the right type of event to crafting a compelling offer, you’ll leave with a clear plan to host a profitable event, even if it’s your first.

 I’m not comfortable with selling. Will this work for me?

Yes. The intensive includes a dedicated Selling from the Stage training that shows you how to confidently present offers in a way that feels authentic and natural. You don’t need to be a polished salesperson to succeed—we’ll provide you with scripts, frameworks, and techniques to make it easy.

Do I need to host large events for this to work?

Not at all. The strategies taught in this intensive work for events of any size. Whether you’re hosting an intimate workshop for 20 people or a large-scale conference, you’ll learn how to structure and scale your event for maximum profitability.

 What if I don’t have an audience to promote my event to?

You don’t need a massive audience to fill your event. This training will teach you how to leverage partnerships, targeted marketing, and sponsorships to attract attendees who are ready to invest in what you offer.

How is this different from other event trainings?

The Profit Driven Conference Intensive goes beyond surface-level strategies. You’ll receive actionable, hands-on guidance and resources, including project planning templates, sponsorship frameworks, and real-world examples. Plus, you’ll learn directly from experts who have generated millions in revenue from live events.

 What’s included in the training?

You’ll receive step-by-step guidance on planning, marketing, and executing live events, along with exclusive templates and resources, such as the Live/Virtual Events Masterclass and Selling with Webinars Masterclass. These tools will help you streamline every aspect of your event to maximize results.

Will I have access to the resources and bonuses after the event?

Yes. You’ll have lifetime access to the Live/Virtual Events Masterclass and Selling with Webinars Masterclass, including all templates and tools. The Rosewood Training Center rental is available for six months, giving you plenty of time to plan and host your event.

What should I bring to the event?

Bring a laptop, a notepad, and any ideas or goals you have for your event. If you’ve hosted events before, bring relevant data, such as attendee numbers, revenue, or feedback, to help us refine your strategy. If you’re new to events, just bring your enthusiasm and an open mind.

 I don’t know what type of event to host. Will this help me decide?

Yes. The intensive will guide you in identifying the perfect type of event for your expertise, audience, and goals. Whether it’s a workshop, retreat, or multi-day conference, we’ll help you craft an event that aligns with your business vision.

What if I can’t attend all three days?

We strongly encourage you to attend all three days live to get the full experience and implement the strategies effectively. However, if an unavoidable conflict arises, reach out to our team to discuss options.

 How do sponsorships work, and can I secure them before my event?

Sponsorships are a powerful way to add revenue to your event, and we’ll teach you exactly how to secure them. From creating attractive sponsorship packages to crafting winning outreach strategies, you’ll leave with the tools to land sponsors, even if your event is months away.

How do I know if I’m ready for this intensive?

If you’re ready to make live events a major part of your business strategy—or you’re tired of hosting events that break even—you’re ready for this intensive. You don’t need all the answers before attending. We’ll give you the systems and tools to succeed.

 Is there networking during the event?

Yes. In-person attendees will have multiple opportunities to network with like-minded entrepreneurs, share ideas, and collaborate. This is one of the most valuable aspects of being in the room with peers and event experts.

What’s the difference between the Profit Driven Conference Intensive and the Six Figure Day Intensive?

The Six Figure Day Intensive focuses specifically on hosting one- or two-day high-ticket intensives, while the Profit Driven Conference Intensive covers a broader range of event types. This training dives deep into sponsorships, hotel negotiations, and project planning for larger, multi-day events.

What happens if I need to cancel?

Tickets are non-refundable. However, if you’re unable to attend, we may be able to transfer your ticket to a future event. Contact our support team to discuss options.

How do I know this will work for me?

The strategies we teach have been tested and proven to work for businesses of all types, from first-time event hosts to seasoned professionals. Whether you’re just getting started or scaling your events, this intensive is designed to deliver results.
Why You Must Act Now
This is your chance to learn from event experts who’ve generated millions from live events over the past decade. With in-person seats limited and hybrid access filling fast, you can’t afford to wait.
Reserve your seat today for only $3,500
Save 40% and claim over $10,750 in bonuses when you act before Monday, December 2nd at 11:59 PM ET
P.S. Live events have transformed our business—and they can transform yours too. Don’t miss this opportunity to create the same results. Click below to secure your spot today.
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